Intelligent Squared is one of the world’s leading forums for live discussion and debate. We also make podcasts with brands including CHANEL, Y TREE and Sotheby’s. Pairing our team of award-winning, standout creatives with our own brand equity, we are uniquely placed to produce innovative, thought-provoking content for your brand.

Podcasting as a medium is uniquely placed to talk to your audience. A study commissioned by the BBC found that organisations with branded podcasts can see an 89% increase in awareness, a 57% rise in brand consideration and a 14% increase in purchase intent.

So why should your business have a branded podcast?

• Podcast audiences actively want to hear from you: 93% of people who start a podcast listen to most or all of the episode. That’s their choice and we have to earn their attention. Capture their hearts and minds by creating content they love
• Your brand is unique – take this opportunity to say so: 74% of podcast users listen to podcasts to learn something new. Your podcast will help tell your story to your audience – in your way. Connect with them when they are at their most engaged
• Reach the audiences you care about: 7 in 10 Gen Z and Millennials are listening to podcasts. Your podcast will meet younger, affluent, engaged consumers when they are leaning in
• Create a real connection: Three quarters of 13-35 year-olds feel warmly towards brands that promote their products on a podcast. Listeners are 22% more likely to remember a brand mentioned on a podcast versus an ad on TV. Podcasts are the ultimate close-to-me choice of media, meaning audiences have an unusually intimate relationship with podcasts they like – and the brands that support them