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Monday October 18 2021

Nudge Revisited with Richard Thaler

History &
Social Policy

Since the original publication of Nudge more than a decade ago, the word that served as the title of the ground-breaking book has entered the vocabulary of businesspeople, policy makers, engaged citizens and consumers everywhere. Nudge has sold more than two million copies worldwide and has been praised by the likes of Daniel Kahneman, Steven Levitt and Michael Lewis, making it one of the most important and influential books of the 21st century. Nudge has taught us how to use choice architecture to help us make better decisions for our health, wealth and happiness. It has given rise to more than 400 nudge units in governments around the world and has influenced countless groups of behavioural scientists in every part of the economy. 

On October 18 Richard Thaler, one of the co-authors of the book and winner of the 2017 Nobel Prize for economics, comes to Intelligence Squared to talk about Nudge: The Final Edition, a cover-to-cover refresh of the original publication, which incorporates Thaler’s own experiences and an explosion of new academic research. He will share insights into a host of issues that we face in our daily lives – health, personal finance, retirement savings, credit card debt, home mortgages, medical care and organ donation. He will discuss how in the face of the Covid-19 pandemic governments and businesses have had to think creatively about how to nudge people to wear masks, socially distance, and get vaccinated. He will reflect on what role nudges can play in getting individuals, companies and the nations of the world to address the climate crisis. And he will reveal his new concept of ‘sludge’ – paperwork and other unpleasant and unnecessary chores, which, as he argues, every organisation should be on a mission to seek out and destroy.

Whether you are new to nudge or a nudge old-timer, join us for an evening that will change the way you see the world and help you make better decisions in your work, life and the lives of those around you. 


Praise for Nudge: The Final Edition:

​​’Nudge should be required reading for anyone who aspires to run a country, lead a company, raise a child, or make a choice. It’s the gold standard for using behavioral science to guide decisions and policies, and the new edition is even better than the original.’ – Adam Grant, No 1 New York Times bestselling author of Think Again and host of the TED podcast WorkLife

‘Nudge has changed the way we think about both business’s and society’s biggest problems. The Final Edition is full of new insights and well worth reading.’ – Eric Schmidt, former CEO of Google

‘If you’ve read Nudge and think you fully grasp the concept and its uses, you are mistaken. The new edition significantly deepened my understanding of what nudges are and how they can be employed. It truly is a must-read.’ – Robert Cialdini, New York Times bestselling author of Influence

Book Bundles (UK ONLY)

Book bundles include one ticket for the online debate, plus a copy of Richard Thaler and Cass Sunstein’s book Nudge: The Final Edition with free UK P&P. Books will be posted within 1-2 weeks of the event finishing. Click here to purchase a book bundle.

Nudge: The Final Edition by Richard Thaler and Cass Sunstein is available to buy from Primrose Hill Books, for £12 (RRP £12.99) including free UK P&P. Intelligence Squared+ subscribers receive further discounts on other books featured in our events. Click here for more information and to subscribe. 

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Event Name

Nudge Revisited with Richard Thaler

Intelligence Squared+
Online Event

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  • Richard Thaler

    Nobel Prize-winning economist, whose latest book is Nudge: The Final Edition

  • Kamal Ahmed

    Journalist, author and former BBC News Editorial Director


Speakers subject to change.

  • Online event
  • Monday 18 October 2021
  • 6pm to 7pm BST



Richard Thaler

Nobel Prize-winning economist, whose latest book is Nudge: The Final Edition

Economist who was awarded the 2017 Nobel Memorial Prize in Economic Sciences for his contributions to the field of behavioural economics. He is the Charles R. Walgreen Distinguished Service Professor of Behavioral Science and Economics at the University of Chicago Booth School of Business. He is a member of the National Academy of Science and the American Academy of Arts and Sciences, and in 2015 he was the president of the American Economic Association. He co-authored both Nudge: Improving Decisions About Health, Wealth, and Happiness and Nudge: The Final Edition with Cass Sunstein, and is also the author of Misbehaving: The Making of Behavioral Economics.

Kamal Ahmed

Journalist, author and former BBC News Editorial Director

Journalist who has been Editorial Director of BBC News and BBC Economics Editor.  He has also held senior roles at The Telegraph Group, The Observer and The Guardian.   He recently co-founded The News Movement, a start-up dedicated to tackling misinformation. He is the author of The Life and Times of a Very British Man.


Speakers subject to change.