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Some of the world’s most successful and powerful companies began as tiny startups and became global giants within only a few years. The list is long and includes world-changing companies like Amazon, Google, Airbnb, Facebook, Uber and Alibaba. But what are the secrets to these startups’ extraordinarily rapid successes?
According to Reid Hoffman, the man who founded LinkedIn, turned it into the world’s most important recruitment website and oversaw its sale to Microsoft for $26.2 billion, the secret is ‘blitzscaling’ — a philosophy which prioritises speed over efficiency and allows businesses to scale up at a furious pace. Blitzscaling means throwing out many of the old rules of business: it means embracing chaos, spending capital in ways that conventional business wisdom would consider wasteful, and tolerating practices traditionally thought of as bad management — all with the goal of growing as fast as possible.
In November 2018 Hoffman came to the Intelligence Squared stage for an exclusive London event where he revealed the methods he used to speed LinkedIn’s transformation into the billion-dollar business it is today and described his revolutionary strategies for companies to win in a world where doing things incredibly quickly is the best way to beat the competition.