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17 Nov 2009
You might remember Toshiba launching a chair into space recently from the desert in America. Well, the footage from that projectile has made its way back to earth and has been mashed together to form ‘Space Chair’, the brand’s latest TV commercial through Grey, London.
Matt McDowell, marketing director at Toshiba UK, comments: ‘Our aim was to create a new advertising campaign that would bring to life Toshiba’s brand philosophy of leading innovation. We chose to send a chair on the journey as it is central to the user’s experience of Toshiba’s products; whether they are watching TV or using a laptop.’
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