Pizza Hut/Dominos GPS Tracker (Most Contagious)

17 Dec 2009

This video features in Most Contagious 2009, Contagious Magazine's round-up of the most innovative campaigns and trends of the past year. Download the PDF here.

Two impressive apps came from big rivals, and both made ordering your favourite fast food a fun experience. Pizza Hut through IMC2 Dallas went down the engaging route with an iPhone app allowing users to drag and drop toppings, pinch to change pizza size, shake virtual chicken wings to mix the sauce, and even play a game while waiting for the pizza to arrive. With a 20% discount on the order, it’s not surprising this app generated over $1m in sales in just three months, according to MobileMarketer.

Domino’s took a more functional route, coming up trumps with a slick interface and GPS Pizza Tracker feature that allowed customers to follow their precious pizza from order to oven to front door. Nice work from Crispin Porter + Bogusky, Boulder. Featured in Contagious 21.