Microsoft/Project Natal (Most Contagious)

17 Dec 2009

This video features in Most Contagious 2009, Contagious Magazine's round-up of the most innovative campaigns and trends of the past year. Download the PDF here.

Visitors to Las Vegas’ E3 (Electronic Entertainment) Expo in June were agog with the unveiling of not one, but two prototypes for motion-sensitive control systems from Sony and Microsoft, to rival Nintendo’s Wii console. The most impressive was Microsoft’s Project Natal. Unlike the Wii, which utilises both an infra-red control and TV-mounted sensor, Natal is completely hands-free and works with just the sensor which it uses to detect the player’s body movement. Most impressive is the face-recognition capability which not only knows who you are, but can replicate and then manipulate your image on screen.

Check out the website for a host of dumbfounded celebrity endorsements, including Steven Spielberg who comments: ‘This is a pivotal moment that will carry with it a wave of change, the ripples of which will reach far beyond video games.’