Guinness World

13 Nov 2009

Guinness is preparing to make the earth move with a new online game - and judging by the epic scale of the new ‘Bring it to Life’ ad, which hit screens worldwide last week, a new Google Earth collab will be well worth the wait.

The Guinness site bringittolife.tv is currently reserving ‘plots’ of Google Earth land for gamers to shape and build after the November 29th launch as part of the new Abbot Mead Vickers BBDO, London ‘World’ campaign.

The agency has set high standards with their Guinness portfolio and following the incredible success of simple Facebook games such as FarmVille, an interactive Google Earth application with the kind of production values seen in Guinness’ ads is a mouthwatering prospect.

The new campaign moves the Diageo stout - number one in its category worldwide - away from the ‘Good things come to those who wait’ tagline after a decade.

Recent years have seen Guinness stabilise sales in its Irish homeland after a period of decline and 2008 saw a net growth of 6.4% for the brand overall. During the first half of 2009 international net sales rose by 21%, bolstered by an increase of a quarter in Africa.

The new TV spot reflects this global outlook with an inspirational, natural theme, with footage shot on location in Canada, Fiji and New Zealand after a three-month, 8,000km intercontinental trek to find the perfect backdrops.

Director Johnny Green was joined by Lord of the Rings Oscar-winning set designer Grant Major and Dark Knight Oscar-nominated director of photography Wally Pfister.

This video was kindly provided by Contagious Magazine