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Fashion jumps through the looking glass

03 Nov 2009

A live campaign for cut-price fashion retailer Daffy’s through Johannes Leonardo in New York began like a Gap commercial with flexible dancers leaping around in bright coloured clothing.

For cinema-goers, this is then combined with performances on the big screen with live dancers in front of the audience. However, the cinematic magic is broken when you realise that constantly changing costumes means that the dancers are piling on more and more layers of clothing, making the routines increasingly more ridiculous. Produced by Paranoid, US.

This video was kindly provided by Contagious Magazine

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